Collapsible Toothpaste Tube of the Future

Can't put that toothpaste back in the tube still....but squeezing it out doesn't get much cooler than this:

And it looks fun, too!  Hat tip to Scott Cramer from the O-List.

The redesign:

Design student Nicole Pannuzzo’s project features an innovative redesign of Colgate’s toothpaste packaging by imagining it as a collapsible tube.
The origami-like packaging means that instead of squeezing the bottom of the tube, users press down on the folded sides to get the toothpaste out. The tube becomes smaller as the amount of toothpaste decreases.

If this works, I can see other products also applying the same collapsible origami concept to other containers.

More:

 This Colgate Redesign packaging project deviates from the convention of containing the dental hygiene product in the typical tube. The system has proven to be effective, of course; however, Nicole Pannuzzo has demonstrated that another method would be too. Instead of responding to applied pressure around the outsides, this vessel oozes its contents when you press its two ends together.

Using a thin card material, the student designer explored an origami-esque approach that collapses like an accordion. It seems to twist as its folded sides compress, reducing the size of the toothpaste tube as the supply inside dwindles.